July 27, 2016

Partnership with NISSAN Europe

Close to our customers: Partnership with NISSAN Europe

The European Marketing Management Team from Nissan Europe met on September 10th at the R-M International Refinish Competence Center, BASF France Coatings Division in Clermont de l’Oise, France.

Nissan has, for many years been a committed partner to BASF Automotive Refinish Coatings and recently reconfirmed its partnership for another 5 years with BASF, as sole paint supplier recommended in Europe. For this annual meeting, Nissan made perfect use of this innovative and state-of-the-art environment to discuss its marketing topics around bodyshop repair and accident management. Also a visit to the ECO lab made it possible to discover the EC competences within our automotive industry.

Laurent Collin, KAM for Nissan Europe says: “We want to be very close to our customers:

When we share our training facility for marketing business meetings, we have the chance to present BASF and our premium brand R-M as an innovative partner. The R-M International Refinish Competence Center (RCC) in Clermont, France is one of the most modern training facilities in Europe. Equipped with the latest technical standards and multimedia training tools, R-M offers its customers significant flexibility to meet their refinish training needs while providing innovative and sustainable solutions, increasing the efficiency level and profitability of their businesses.

Annually, more than 800 trainees and in parallel visitors can be accommodated in the new R-M Brand Center. A new brand space is especially dedicated to the latest color trends, exhibiting concept cars as well as design objects.

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